To most people on the planet, the idea of a helpline for CEOs may seem weird. After all, aren’t people who run startups likely to make a ton of money? And aren’t they bad people anyway?
Well, maybe. But there are two good reasons why the world might need a place where CEOs can ask questions anonymously and get answers. One is that it’s good if people running businesses who are facing moral choices get input that makes them more likely to do the right thing than the wrong thing.
And the other reason? Lots of startups (though definitely not all) are good for the world. They provide useful goods or services to people that weren’t available before, and that are cheaper or better than alternatives. If good startups can be more successful, that helps all of us.